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BQ 3A News > Blog > France > Reinterpreting “awe”: why cross-cultural emotional intelligence must be treated with care
France

Reinterpreting “awe”: why cross-cultural emotional intelligence must be treated with care

March 3, 2026
Reinterpreting “awe”: why cross-cultural emotional intelligence must be treated with care
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Awe has turn into one of those emotional forex in Western wellness circles – respected for its talent to reinforce psychological and bodily well being or even social interactions. There are findings linking awe to larger prosocial conduct, interest, humility, well-being, decrease post-traumatic pressure dysfunction (PTSD), and extra adaptive physiological profiles. But, in several cultures, awe can evoke recognize and sweetness, or it may possibly foster emotions of worry. What if awe does not shuttle?

That is the query posed via a brand new set of cross-cultural research that I have co-authored with researchers from quite a lot of instructional establishments. The analysis provides direct proof that awe is probably not a common feel-good emotion.

The use of day by day emotion diaries and physiological knowledge, we discovered proof that, whilst folks in america in Western contexts normally revel in awe as a favorable emotion, in China folks in China might revel in it with some worry and pressure.

Our findings problem the belief that awe all the time results in connectedness or advanced well-being—and lift large questions on how awe is utilized in psychological well being methods, management coaching, and advertising and marketing all over the world.

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Awe can really feel other in several cultures

Psychologists and pioneers within the learn about of awe, Dacher Keltner and Jonathan Haidt outline awe as:

“The feeling of being in the presence of something vast that transcends your current understanding of the world.”

Awe is the emotion we revel in once we are confronted with one thing large and awe-inspiring. However this analysis displays that whilst the spark could also be the similar, how we in truth really feel may also be very other relying at the tradition.

In two research, we discovered that awe took on a distinct emotional taste, relying on the place—and the way—it was once skilled. In america, awe was once extra incessantly accompanied via appreciation and amusement. In China, it got here with extra worry and indicators of emotional drive.

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What’s ‘superb’ a number of the pupil inhabitants?

The primary learn about was once in keeping with greater than 2,500 diary entries recording moments of awe or pleasure amongst 166 scholars in China and america over a two-week length.

The development was once transparent: Chinese language-born scholars finding out in Beijing reported feeling extra worry in moments of awe than US-born scholars.

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However this distinction didn’t display up in stories of pleasure, suggesting that this blended emotional reaction was once explicit to awe.

Taking a look on the magazine entries, we discovered that American scholars felt extra in awe of nature, monuments or structure – 18% of the time – than scholars in China – simplest 10%. Chinese language members, then again, had been much more likely to explain awe related to people, accounting for 59% in their experiences as opposed to 50% in america.

Cultural psychology means that in comparison to america, Chinese language tradition has a tendency to be extra collective and extra hierarchical. It’s imaginable that feeling awe of any individual tough might extra incessantly include a way of much less or much less keep watch over, which might provide an explanation for the upper collection of diary entries associated with threat-based awe amongst Chinese language scholars.

Even shared stories of awe evoke other reactions

To inspect whether or not those variations exist in managed laboratory settings, in any other laboratory learn about we confirmed American and Chinese language members the similar nature video. The clip, taken from the film Planet Earth, options large waterfalls and sweeping aerial pictures of mountain levels, all set to orchestral song with out a narration. Chinese language scholars reported extra worry than US scholars—despite the fact that each discovered the video arousing. Then again, American scholars reported feeling extra nice issues: appreciation, even slightly a laugh.

The physiological knowledge we gathered throughout the viewing supported what the scholars reported. Each teams confirmed an identical indicators – similar to sweating, which indicators emotional arousal, and secure respiring patterns. However middle charges instructed a distinct tale: American scholars’ middle charges confirmed a drop, an indication of calmness, whilst Chinese language scholars’ middle charges confirmed a slight building up, indicating pressure or alertness.

Why the emotional have an effect on of awe isn’t distinctive to everybody

Those findings have vital implications. Awe is used far and wide – in treatment, faculties, or even advertising and marketing. From nature retreats to special emblem commercials, there may be a whole business constructed across the thought of ​​making us really feel nice in awe. But when awe conjures up worry in some, its results—on psychological well being, creativity, or workforce bonding—is probably not so transparent.

An previous learn about I co-authored in 2018 with fellow professionals Maria Monroe and Dutcher Keltner displays how awe can lend a hand alleviate post-traumatic pressure dysfunction, particularly in army veterans who spend time in nature. But when a way of awe comes with worry, the advantages may just fade or even opposite.

This could also be vital for industry. Firms use awe in commercials, shuttle and emblem occasions to excite folks and construct loyalty. But when awe is irritating in some cultures, the ones large emotional displays may just fail and even push folks away.

Our analysis does not say awe does not paintings—simply that it does not really feel the similar for everybody. Tradition shapes how we really feel, even with feelings we may assume are tightly coupled. Viewing awe as natural exaltation could also be the exception moderately than the norm. Figuring out that is key to making stories that may in reality paintings throughout cultures.

TAGGED:awecarecrossculturalEmotionalhandledIntelligencereinterpreting
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