“This is big” – those are the phrases of Decrease Saxony now in a brand new marketing campaign for a location price hundreds of thousands. The slogan is complemented via a so-called sound brand: the whistle initially of Scorpion’s vintage “Wind of Change”. The rustic employed international basketball champion Dennis Schroeder (32) as an envoy for the marketing campaign.
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Earlier slogan “Lower Saxony. Clear.” used to be buried with him. Critics regarded as it too obscure and too modest. With the brand new marketing campaign, the rustic needs to provide itself as bolder and extra assured.
“It also means being down-to-earth but not being small,” High Minister Olaf Lees (SPD) informed the German Information Company. “If we make ourselves small compared to all the others who make themselves big, then we will not be noticed. Lower Saxony has good framework conditions in many areas, but they are still not properly communicated.”
Dennis Schroeder jumps out of the airplane
Within the first teaser of the marketing campaign created with the reinforce of man-made intelligence, the basketball participant Shredder can also be observed, amongst different issues, leaping from a airplane, in a health care provider’s coat giving delivery to a child and as a horse rider at the seashore.
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The site dasistgross.de says: “Hello from Lower Saxony. A place where quiet work turns into success. We are the land of babies, cars and farmland with a sandy beach. But above all, we are big.” In response to a find out about via IV Seek the advice of, Decrease Saxony’s “great, unknown strengths” are being touted as trade places.
In line with the find out about, Decrease Saxony ranks 2d at the back of Bavaria and forward of the “state” of Baden-Württemberg in a countrywide research of the overall beginning prerequisites for long term expansion.
The marketing campaign in Decrease Saxony issues to, amongst different issues, the perfect delivery fee within the nation, the pioneering position of wind power and greater than ten million fruit timber in Altes Land. In the beginning it used to be addressed to the folks of Decrease Saxony themselves with the intention to flip them into ambassadors in their nation. Content material aimed essentially at buyers and professionals will apply within the fall.
Ten million euros are within the pot
The red-green state executive supplies a complete of as much as ten million euros this yr and subsequent. Promoting company Scholz & Buddies used to be awarded the contract for the advance of the marketing campaign.
In line with the State Chancellor’s data up to now, the objective is to make Decrease Saxony extra horny “for those who live here and for those who come here to work or for those who want to invest here.”
Deputy High Minister Julia Willi Hamburg (Vegetables) mentioned in February of the former exterior illustration: “I believe that our federal state tends to be very understated and it doesn’t really need to be.”
Decrease Saxony is the second one biggest federal state with regards to space and fourth with regards to inhabitants.
© dpa-infocom, dpa:260608-930-190232/3
