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BQ 3A News > Blog > France > From Ford to Tesla: What the automobile teaches us concerning the artwork of customization
France

From Ford to Tesla: What the automobile teaches us concerning the artwork of customization

December 23, 2025
From Ford to Tesla: What the automobile teaches us concerning the artwork of customization
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The car has lengthy been on the heart of adjustments within the capitalist financial system. This sector even invented control strategies: from Fordism to Toyotaism. Now not forgetting the debatable Tesla and its chief who’s as smartly referred to as the topic of grievance. However what precisely is it?

Ford, Toyota, Tesla… In the back of those emblematic manufacturers are control fashions taught in industry colleges. The ancient context of each and every type additionally calls for adaptation and renewal.

Fordism: the primary criticized type

In 1913, Henry Ford proposed launching the Ford T as a unmarried type automobile, introduced in a single colour: “The customer can have a car in any color he wants, as long as it is black. He will then establish an assembly-line system of work inspired by the Chicago slaughterhouses, proposing that no longer the worker travel, but the car that comes to the employee on the shift.”

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This modern concept, referred to as “scientific work organization” (OST), allowed the corporate to save lots of manufacturing time (from 12 hours to 93 mins) at a extra inexpensive value (from $850 to $260). A yr later, in 1914, Ford proposed elevating staff’ wages to $5 an afternoon so they can purchase the vehicles they produced. The Ford T then become some of the best-selling vehicles on the planet. Alternatively, this manufacturing type, alienated and dehumanized, quickly got here underneath hearth and was once immortalized via Charlie Chaplin in his 1936 movie Fashionable Occasions.

And Common Motors invented guidance keep an eye on

Confronted with the over the top standardization promoted via the Ford gadget, Alfred Sloan, president of Common Motors in 1923, proposed 5 manufacturers, starting from Chevrolet to Cadillac, and several other fashions adapted to other marketplace segments and consumers. He invented control keep an eye on: a gadget by which each and every emblem become an self sufficient “profit center,” with headquarters figuring out the gang’s best traces and methods. For Sloan, you will need to “centralize through decentralization” or “decentralize operations, centralize control.” This control type would permit GM to stay the chief in its marketplace for 77 years.

Kaizen at Toyota

Within the post-war context of 1950, the place Japan was once seeking to rebuild itself, Kiichiro Toyoda and engineer Taichi Ohno set themselves the problem of discovering an cutting edge control type that would overthrow Fordism. The mass manufacturing related to this primary type of labor group was once regarded as irrelevant for his or her small nation. Subsequently, they come to a decision to provide what’s ordered on call for, with out waste. Then they counsel Kaizen, an analysis procedure the place each and every worker can counsel enhancements. Those are the beginnings of the standard circle within the control approach. This philosophy pushes people to surpass themselves with small steps and a relentless want for steady growth.

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This idea was once popularized in 2024 via Inoktag, a tender non-sports YouTuber who then challenged himself to climb Everest in a documentary that was once noticed via greater than 43 million other people.

Stellantis or large with 14 manufacturers

The instance of the Stellantis Team highlights the difficulties of managing other manufacturers, other factories in several international locations with other cultures. In 2021, PSA Fiat and Chrysler merged.

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Carlos Tavares, head of the gang, selected a Darwinian way wherein each and every emblem may arrange itself and be successful or disappear. On this context, it was once important to control a paradox: the sharing of a worth chain damaged via a middle of experience and not unusual to all manufacturers of the Stellantis Team, with an effort to distinguish the manufacturers on the expense of controlling the price chain. This example obviously displays the truth of the twenty first century the place control turns into an issue of commercial survival and now not simply efficiency.

Tesla: debatable disruptive control

If many corporations have followed disruptive control, Tesla has remarkable worth within the automobile sector. Based in 2003, it operates in start-up mode, this is, as a generation corporate that specializes in innovation with a view to adapt to the improvement of the automobile marketplace. Elon Musk, its chief since 2004, is going as far as to ship vehicles himself to positive privileged consumers. That is tricky to transpose the world over.

Arts and Crafts Alumni, 2019.

Analysis and construction may be on the center of Tesla’s control type (Tesla spends €5,203 on analysis and construction in comparison to €1,000 for the contest). Some criticize Tesla, specifically the debatable running prerequisites, equivalent to the truth that lots of the automobile’s parts are made in China or the delicate monetary control. It must even be famous that the contest (Mercedes, Audi, BMW, Aston Martin) has began an actual race within the manufacturing of electrical vehicles, particularly within the prerequisites of the dominance of Chinese language corporations.

With Nvidia’s Omniverse platform, BMW simulates all of its 30 world factories ahead of any bodily amendment. BMW Team What does day after today deliver?

From 1903 to as of late, from Ford to Tesla by means of Toyota, GM or Stellantis, we see that these kind of examples divulge that it’s conceivable to peer that the revolutions made don’t seem to be brutal, you will need to evolve and adapt.

Control may be now not frozen in time. Each and every managerial type is the results of a number of parameters, ranging from the mechanism explicit to the context, nation, duration, tradition.

TAGGED:artcarcustomizationFordteachesTesla
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