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BQ 3A News > Blog > Spain > Visionary of contemporary high fashion: the forgotten Paul Poiret
Spain

Visionary of contemporary high fashion: the forgotten Paul Poiret

January 6, 2026
Visionary of contemporary high fashion: the forgotten Paul Poiret
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Forgotten for many years, Paul Poiret (Paris, 1879-1944) was once an important high fashion dressmaker of the early twentieth century, the primary to in point of fact trade the feminine silhouette.

Retrato de Paul Poiret en 1913 United States Library of Congress Prints and Pictures Department

Along with his impossible to resist character, he created a complete ingenious undertaking, a wealthy corporate that encompassed the entire ornamental arts, and pioneered a trade genre that impressed many later designers.

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Along with garments, she made perfumes, revealed books, embellished ships, traveled the sector, created an artwork faculty for women, delved into the avant-garde and was once all the time acutely aware of developing a brand new universe. His overflowing creativity ultimately led him to spoil and oblivion, however he was once all the time pleased with his contribution.

Thankfully, the Museum of Ornamental Arts in Paris this month dedicates an exhibition to him, whose identify defines it: Style is a laugh.

New female silhouette

Releasing the feminine frame was once her first purpose. Paul Poiret noticed and revered the herbal feminine anatomy, and ensured that the garments adopted the motion of the frame comfortably. He created directly or curved strains and strategic material in his designs that preserved the magnificence and distinctive genre of his company.

In 1906, she definitively rejected the corset and designed her creations according to the brassiere, a pioneering act of modernity this is nonetheless in drive as of late. He designed shorts, kaftans, kimonos and turbans, and he innovated by means of being the primary to give his fashions with quick hair.

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This new and complex genre, because of its convenience, changed into stylish and led to a sensation amongst top society girls, coquettes and essentially the most related artists.

Paul Poiret's designs on display at the Museum of Decorative Arts in Paris.

Paul Poiret’s designs on show on the Museum of Ornamental Arts in Paris. Musee des Arts Decoratifs Analysis and Building

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He supposed to create a brand new aesthetic, an odd visible language. So he employed a chemist to supply new colours in his personal laboratory, exploring harmonious and leading edge combos.

To design prints, he based the Atelier Martine in 1911, a spot of loose coaching for younger folks with inventive skill and little manner. There, the ladies drew freely, impressed by means of nature, with out exterior intervention and educational rules.

Those drawings of plant life, artichokes and daisies have been reworked by means of Poiret into ornamental parts that he implemented to clothes materials, curtains, cushions, rugs and different home items.

The primary couturier with fragrance

For him, style was once now not restricted to clothes, however an approach to life according to artwork that needed to wreck with the tastes of the Belle Époque and permeate the entirety. Because of this, he was once the primary dressmaker to create a fragrance line, as he thought to be aroma to be an instance of private genre.

Ten years ahead of Chanel launched its mythical “No. 5” (1921), Paul Poiret had already based the economic corporate Les Parfums de Rosine (named after his eldest daughter). He was once the one stylish perfumer in Paris for a decade, till, along with Chanel, the Space of Price (1924) and the dressmaker Jean Patou (1925) adopted in his footsteps.

His daughters impressed him to create two of his aromas. Others evoked French creativeness, corresponding to “Harlequinade”, exoticism, corresponding to “Aladdin” or “Nuit de Chine” (Chinese language Night time), or sensuality, corresponding to “Fruit defendu”. They have been intense perfumes, with floral and unique components.

He as soon as once more grew to become to artists for his manufacturing. All of the bottles have been sudden, new and stylish, with geometric or floral shapes and ornamental caps. They’re luxurious pieces in their very own proper and pioneering masterpieces of ornamental artwork. For the fragrance “Arlequinade (1923)”, as an example, whose perfume was once created by means of the perfumer Henri Almeras, he had the bottle design from the Cubist artist Marie Vasilieff and the glass sculptor Julien Viard to supply it.

Nowadays, Poiret’s perfumes are saved within the Osmotheque in Paris.

Style is leisure

In his autobiography, Dressing the Time, he says that he loved existence at each second. That is why he shared his creativity by means of organizing themed events that changed into mythical.

The primary, hung on June 24, 1911, was once referred to as “La Mille et deukieme Nuit” (“One Thousand and Two Nights”), and was once impressed by means of the vintage tale e-book One Thousand and One Nights. The invitation obviously mentioned that “costumes inspired by oriental stories (were) absolutely mandatory.”

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Paul Poiret’s stuff was once noticed by means of Georges Lepape, Paris, Paul Poiret, Colotype painted with stencil. The Ornamental Arts

Poiret dressed as a sultan and his spouse Denise as a princess in a cage, with oriental-style trousers and a tunic with hooked skirts that will probably be remembered by means of all. Ornament, meals, tune and performances revolved round a central theme and greater than 300 visitors – artists, writers, aristocrats – attended dressed in the host’s designs.

It was once a lavish staging of his creations: unique, leading edge, sudden, theatrical and delirious, like the ones which can be commonplace as of late within the displays of main style homes.

¿Style catalogs or artworks?

He sought after his designs to succeed in all corners of Europe. He created promotional catalogs with illustrations of artists from the technology he selected and helped to sanctify.

In 1908, he commissioned one from Paul Irib: Clothes by means of Paul Poiret. In 1911 he did the similar with Georges Lepape in The Issues of Paul Poiret. In them, girls put on their designs and seem smoking, at events, chatting, surrounded by means of environments that evoke luxurious and class.

Those collections are thought to be artworks of serious price and as of late are stored within the Nationwide Library of France, the Metropolitan Museum in New York and the Victoria and Albert Museum in London.

An inexhaustible supply of inspiration

Black and white photo of a woman wearing a plaid pantsuit.

A plaid go well with designed by means of Paul Poiret in 1914. United States Library of Congress Pictures and Pictures Department

His genre influenced style giants who adopted him: Christian Dior, Jean Paul Gaultier and John Galliano, amongst others, in addition to Gabrielle Chanel. The dressmaker Elsa Schiaparelli, a really perfect good friend and admirer, thought to be him the Leonardo da Vinci of the field.

It was once the forerunner of the Nineteen Twenties robe that Chanel took and developed by means of developing useful magnificence. If Poiret renewed and freed the silhouette, Chanel made it comfy, shortening the skirts, leaving the waist loose, mild fabrics tailored to the herbal motion of the frame. Paul Poiret condemned the fundamental and completely easy genre Chanel, which he unusually helped to create, referred to as miserabilisme de luke.

The street to destruction and oblivion

Right through the First Global Battle, Poiret didn’t surrender his inventive and sumptuous genre, now not taking into consideration the social fact: given the shortage of the conflict, he neglected, as an example, strict materials corresponding to wool.

Nor did it correspond to the brand new tastes of post-war top society: dancing the tango, swimming within the sea, riding a automobile, sports activities… A sooner and extra dynamic existence required comfy and appropriate attire for each instance. Different designers extra acutely aware of the adjustments, like Chanel, knew tips on how to benefit from occasions and be successful.

His over the top spending, resistance to switch and dangerous trade choices led him to chapter. In 1929, he needed to shut his style space, all his possessions have been auctioned, and his contribution was once neglected.

Thus, in 1944, the dressmaker who heralded trendy style and whose affect continues to these days died: ill, failed and forgotten.

TAGGED:coutureForgottenHautemodernPaulPoiretvisionary
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