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BQ 3A News > Blog > Spain > Why do we want ‘likes’? Contribution in occasions of virtual hyperconnection
Spain

Why do we want ‘likes’? Contribution in occasions of virtual hyperconnection

March 26, 2026
Why do we want ‘likes’? Contribution in occasions of virtual hyperconnection
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Are you gazing your mobile phone looking ahead to a message that does not arrive? Do you would like stay your distance and most effective reply when you are feeling find it irresistible? Do you once in a while search closeness, however you probably have it, do you are feeling the wish to depart? Do you test over and over who considered your tales or favored your posts?

Those small reactions level without delay to our attachment taste. This is, the best way we connect to folks and the way we search closeness and safety. From early life to maturity, attachment shapes {our relationships}. And nowadays, in a hyper-connected global, it additionally creeps into our chats, likes and that scroll that turns out to haven’t any finish.

Our base camp

To raised give an explanation for attachment concept, formulated through John Bowlby, we will use mountaineering as a metaphor.

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Each and every particular person has their very own base camp: a spot to leisure, recharge and really feel secure. That camp is exactly the supply of attachment; or in different phrases, the vital folks in our lives. However we do not all relate to that camp in the similar approach. The frequency with which we go back to it, the arrogance with which we depart, and the best way we test to look if it is “still there” form our attachment taste.

When an individual believes that the camp remains to be to be had, he can safely discover the mountain and go back most effective when he wishes provides: this can be a safe connection. If, as a substitute, the gaze is directed over and over in opposition to the camp, as though there’s a worry of now not shedding sight of it, we’re coping with an worried attachment.

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There also are those that want to stick at a distance and rely as low as imaginable on their shelter: avoidant attachment. And in some instances, the technique to the camp isn’t completely reassuring; This can be a shelter and, on the identical time, a supply of shock. That is the disorientation standard of disorganized attachment.

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So how we relate to that “camp,” now not the camp itself, shapes how we attach, how we search intimacy, and the way we keep an eye on distance and loneliness.

A organic crucial

Attachment is a organic crucial as outdated as our species. Its serve as is understated and vital for survival: to assist us really feel secure and secure when vital figures aren’t provide.

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In early life, this interprets into in the hunt for the wing of a caregiver; in grownup lifestyles, calling any person or assembly for espresso; and within the virtual age, in getting likes, double-checking or posting a tale on Instagram.

On a regular basis movements like scrolling, checking posts, or checking to look if that particular person is on-line are, in essence, methods to cut back emotional distance and deal with a reference to the folk we care about.

Transitional items: blankets and crammed animals… virtual

All the way through early life, many of us develop into intensely connected to things, akin to blankets or crammed animals. They’re so-called “transitional objects”, bridges that have a tendency to reduce the polarization between absence and presence. They represent and supply closeness, calmness and safety when an attachment determine isn’t to be had.

On the other hand, on this new virtual paradigm, those items have modified form. Blankets and crammed animals were changed through smartphones, which South Korean thinker Byung-Chul Han has referred to as “digital stuffed animals.”

This time period refers now not most effective to the instrument itself, but in addition to all of the studies it allows: a set chat together with your highest pal, a playlist on Spotify if you find yourself in a foul temper, or never-ending scrolling when you are feeling fearful or wish to get away and seek for delightful feelings.

Those studies be offering continuity, predictability, and a way of everlasting availability, 3 key components of emotional safety. Or, as you might have known, a safe attachment supply. And, in Han’s phrases: “The sector appears to be digitally at my disposal.

Attachment kinds within the virtual atmosphere

It is sufficient to forestall for a second and follow using our personal cell phone so as so to “self-define” our attachment taste.

Are we continuously checking messages, anticipating immediate responses, or measuring engagement in likes and perspectives? The telephone then turns into a type of moveable “safe base”: a spot you’ll be able to flip to for fast connection cues and validation. Thus, worried attachment manifests itself within the virtual atmosphere.

Can we reply at our personal tempo, distance ourselves and steer clear of consistent availability? Virtual communique allows law of the desire for private area, repairs of emotional distance and illusory regulate within the face of worry of abandonment or social rejection. This use of the smartphone is an avoidance of attachment.

Can we need to connect to any person, however really feel uneasy or distrustful after we do? Can we transfer nearer after which transfer additional away? That is what defines a disorganized attachment trend.

Digital area intensifies duality and ambivalence through perceiving parallel situations and realities: my “online self” as opposed to my “offline self.” At this second, new kinds of emotional communique are born that you’ve got most certainly heard of: ghosts, love bombing or breadcrumbs, amongst many others. And naturally, everybody would make an entire article for themselves.

From the actual global to the virtual

As you learn this newsletter, you might have identified a variety of attachment kinds. And it’s customary: even supposing it normally has a dominant tendency, it’s not one thing purely inflexible. Relying at the context, how we really feel or the kind of courting now we have with other folks, we will transfer between other attachment patterns.

Specifically, folks with safe attachment deal with a balanced and wholesome use of their digital relationships. They use social networks to deal with and enhance touch, however they deal with the connection essentially off-screen.

On the other hand, even if there’s a excellent steadiness in offline lifestyles, the virtual atmosphere introduces dynamics that may turn on behaviors standard of extra insecure attachment kinds.

Many apps are designed to generate occasional and fulfilling responses: the choice of likes, sudden reactions, or messages that arrive with out caution. Additionally, those “digital communications” introduce facets akin to ambiguity, social comparability or unclear emotional alerts.

Consequently, it is not uncommon to increase extra impulsive or obsessive behaviors: checking your telephone often, being attentive to notifications, or feeling that the instrument must at all times be shut to hand, nearly as though it have been an extension of your individual frame.

This isn’t a transformation in attachment taste, however the virtual context quickly modifies its functioning, growing stipulations that want higher emotional and affective deregulation. Even folks with a safe base can revel in moments of uncertainty, anxiousness or pressure of their relationships over their smartphone.

Against a more fit courting

Virtual areas have develop into the principle level of {our relationships}. They don’t exchange conventional relationships, however become and reconfigure them.

Gazing ourselves with out judgment, noticing after we use our mobile phones out of a real want for connection and when out of tension or a necessity for regulate, offers us the facility to make selections as a substitute of an automated response. Easy gestures could make a distinction: isolating on-line assessments, spotting after we’re scrolling out of boredom, or prioritizing human touch over asynchronous and superficial interactions.

It is a possibility to develop into conscious and relate in a extra balanced approach in a hyper-connected global. Due to this fact, the telephone will now not be a “stuffed animal” that we dangle to out of worry and can develop into a device within the carrier of one thing deeply human: connection, convenience and the sensation of being a part of one thing larger.

TAGGED:contributionDigitalhyperconnectionlikestimes
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