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BQ 3A News > Blog > USA > The gown maker who satisfied Hersheypark to embody sweet mascots and ‘chocolatize’ their old-timey theme park
USA

The gown maker who satisfied Hersheypark to embody sweet mascots and ‘chocolatize’ their old-timey theme park

April 4, 2026
The gown maker who satisfied Hersheypark to embody sweet mascots and ‘chocolatize’ their old-timey theme park
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A theme park has to have an id. If you wish to know the 2 issues that Hersheypark does particularly neatly, simply means the doorway.

There you’ll meet a pleasant sweet mascot – most likely a Hershey bar, Reese’s Cup or Jolly Rancher. Quickly thereafter, you’ll come upon Candymonium, one of the vital park’s latest colossal curler coasters. Those marvels of engineering carry riders as top as 210 ft (64 meters), ship them thru dizzying loops and corkscrews and propel them at speeds as top as 76 mph (122 kilometers consistent with hour).

For those who had been to cut back the park’s system for good fortune to simple arithmetic, it could appear to be this: sweet theme + thrill rides = a laugh.

It wasn’t at all times like this. Hersheypark become a theme park in 1973. For those who had visited that 12 months, no 7-foot Hershey bar would have greeted you. As a substitute, you may have skilled England all the way through the reign of Queen Elizabeth, petted cattle and watched a blacksmith bend steel right into a horseshoe within a barn.

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And the one main curler coaster again then, the picket Comet, had made its debut long ago in 1946 and used to be infrequently a wonder of recent engineering.

As a professor of American research at Penn State Harrisburg who lately wrote a e book on Hersheypark, I used to be stunned to be informed in my analysis that the park has passed through a whole transformation for the reason that Nineteen Seventies.

The Hurricane Runner hydraulic release coaster debuted at Hersheypark in 2004. It took riders from 0 to 72 mph in 2 seconds flat.
Gary Burke/Second Assortment by the use of Getty Pictures

An amusement park in decline

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Hershey Park dates again to the early 1900s, when corporate founder Milton Hershey constructed it as a leisure venue for his chocolate manufacturing unit staff and their households. The identify used to be modified to Hersheypark, one phrase, in 1973.

Through the years, it advanced into a significant amusement park that thrived within the Forties and Fifties. On summer time days, citizens of Hershey and within reach cities would flock to the park to experience an afternoon of picnics, carnival rides, band live shows, swimming and dancing. Having a look again with nostalgia, many later referred to these many years because the golden generation.

It used to be within the Nineteen Sixties that the park first encountered issues. The rides had develop into outdated and old-fashioned, and there have been acts of vandalism. Many households stopped coming. One Hershey govt known as it “an iron park with a bunch of clanging rides.”

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In 1971, Hershey Estates, which owned the park, confronted a momentous determination: renovate the park or shut it eternally. It selected the previous.

Black-and-white photo of girl and boy standing in front of whirling amusement ride

Children wait their flip for the carousel at Hershey Park circa 1965.
David Strickler/FPG/Hulton Archive by the use of Getty Pictures

Disney raises the bar

Renovating required greater than minor touch-ups. That used to be since the amusement park business used to be evolving, because of Walt Disney. In fact, “evolving” does no longer seize the velocity and magnitude of the alternate.

In 1955, Disneyland exploded at the scene because the country’s first theme park. Theme parks fluctuate from the outdated amusement parks in numerous tactics. Enclosed in the back of a barrier, a theme park is immaculately blank and contours fancy landscaping and roving mascots who pose for pictures and unfold sure vibes. The cost of admission grants guests get right of entry to to all rides and points of interest, which can be, in fact, themed.

Disneyland’s large reputation sparked a theme park-building craze around the nation within the Nineteen Sixties that put force on conventional amusement parks, like Hershey Park, which all of sudden appeared out of date and in the back of the days.

In 1971, Hershey Estates employed the highest company in theme park design, Randall Duell and Mates, to transform Hershey Park right into a Disneyland of the Northeast. They enclosed the park in fencing, charged a unmarried fee for admission and themed the entire position.

However what theme would paintings very best? The solution turns out like a no brainer: Hershey’s well-known sweet manufacturers, in fact. However the manufacturers had been the valuables of Hershey Meals, which used to be break away Hershey Estates. Hershey Meals, viewing Hersheypark as new and untested, didn’t wish to chance guests associating its manufacturers with what can be a failing theme park.

Designers opted as an alternative for a historic theme.

Adults and children on and around an amusement ride called 'Mini Comet'

The Mini Comet kiddie curler coaster at Hersheypark circa 1976-1978.
Maryann Brunner, CC BY-SA

A old fashioned makeover

For those who had been to seek advice from Hersheypark within the Nineteen Seventies, you may be taken again in time to enjoy Tudor England, the German Rhineland from the 18th century, the agrarian tradition of the Pennsylvania Dutch, small-town The us of yesteryear and the coal mining districts of Pennsylvania’s previous.

The tactic used to be twofold. The native inhabitants may relish seeing their very own historical past recreated, from the early migrations from Europe to the current day. On the similar time, vacationers from New York, Philadelphia, Washington and Baltimore may experience escaping their demanding city life through touring again to what used to be portrayed as more practical occasions.

In 1974, the park added mascots. It took a web page out of Disney’s playbook and offered the Hairy Stories, a trio of forest animals: Dutch the undergo, Chip the chipmunk and Violet the skunk. The Hairy Stories had been Hersheypark’s resolution to Mickey and Minnie Mouse and Donald Duck.

The individual employed to manufacture those adorable animal costumes used to be Invoice Scollon. Someday, Scollon requested Bruce McKinney, a Hershey govt, if he had regarded as candy-themed characters. After McKinney defined the unlucky roadblock with Hershey Meals, Scollon had a slump. When he acted on it, he would alternate Hersheypark eternally.

Man in blue T-shirt and sunglasses hugs a chocolate bar mascot

Within the early Nineteen Seventies, Hershey Park modified its identify to Hersheypark and become a one-price admission theme park.
Najlah Feanny/Corbis by the use of Getty Pictures

Chocolatizing the park

Scollon suspected that Hershey Meals had failed to acknowledge the magic of product characters as a result of they may no longer see and contact one. So he built a Reese’s Peanut Butter Cup swimsuit, which he confirmed to McKinney. Inspired, McKinney escorted Scollon, in gown, to puts the place Hershey Meals executives could be. They too had been thrilled, and their resistance promptly melted away.

As soon as product characters strolled into the park in 1974, the floodgates opened. “We started to chocolatize Hersheypark,” McKinney recalled. “We Hersheyized everything.”

Hersheypark now had chocolate theming, however no longer thrill rides. Randall Duell’s company discouraged parks from making an investment in expensive curler coasters that appealed to youngsters however no longer different age demographics. Hersheypark reversed direction in 1976, and this time McKinney used to be the catalyst.

That 12 months, he used to be flipping thru an business business magazine when he came about upon {a photograph} of the Revolution, the primary looping curler coaster of the trendy generation, underneath development in West Germany. Later that 12 months, the Revolution attracted large crowds when it opened in Magic Mountain, a California theme park.

“I harbored all of these feelings,” McKinney recalled, “of what it would be like to have that thing in Hershey.”

The cost tag used to be steep: US$3 million, which used to be a staggering quantity on the time. However McKinney secured his prize. Hersheypark commissioned the corporate accountable for the Revolution to design a an identical looping coaster for Hershey. In 1977, guests streamed into Hersheypark all summer time to enjoy the sensational sooperdooperLooper – and plenty of then bought an “I survived” T-shirt.

This impressive good fortune kindled a want in Hersheypark officers to speculate closely in thrill rides. Lately, the skyline in Hershey is ruled through curler coasters

What came about to these Nineteen Seventies points of interest? The Hairy Stories coexisted with sweet characters for roughly a decade ahead of quietly vanishing within the Nineteen Eighties. As for the history-themed spaces, the joys rides successfully driven them to the background. Despite the fact that some had been torn down and changed through new and extra thrilling points of interest, others have survived. This is as a result of Hersheypark makes a mindful effort to keep its colourful previous. So when you glance in moderation as you walk in regards to the park, you’ll nonetheless witness remnants of this bygone generation.

TAGGED:candychocolatizeconvincedcostumeembraceHersheyparkMakermascotsoldtimeyParktheme
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