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BQ 3A News > Blog > USA > Private energy v. socialized energy: What Machiavelli and St. Francis can let us know about fashionable CEOs
USA

Private energy v. socialized energy: What Machiavelli and St. Francis can let us know about fashionable CEOs

September 2, 2025
Private energy v. socialized energy: What Machiavelli and St. Francis can let us know about fashionable CEOs
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Niccolò Machiavelli, the notorious creator of “The Prince,” wrote within the 1500s that the perfect chief makes and breaks solemn agreements. He creates alliances with susceptible allies to defeat a formidable enemy after which removes them one at a time. He blames his next-in-charge for his personal errors, and he executes combatants in public.

St. Francis of Assisi used to be the antithesis of a Machiavellian chief. Born in 1181, the long run saint renounced his father’s wealth, then spent the rest of his lifestyles wandering round northern Italy as a beggar and preacher. Francis received a name for excessive humility – however undoubtedly he used to be no longer susceptible. He handled popes, nobles or even an Egyptian sultan. He based a spiritual order, the Franciscans, that survives nowadays.

In fashionable instances, Machiavellian leaders abound within the company international. Most likely extra unusually, many different trade leaders resemble Francis: humble and self-effacing, however under no circumstances susceptible. In our analysis, we argue that two sorts of motivation lend a hand to provide an explanation for those huge and enduring variations in management.

‘Two faces of power’

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Psychologists have lengthy been fascinated with humans’s nonconscious motives – and the best way to measure them. One influential evaluate, advanced within the Nineteen Thirties, is the Thematic Apperception Take a look at, or TAT. Other folks write quick tales about ambiguous footage, and researchers then analyze the tales to peer which subject matters emerge: what the creator cares or worries about, and the way they see the sector.

In 1970, psychologist David McClelland coined the word “the two faces of power” to explain two several types of energy that encourage humans, according to his TAT analyses: private energy and socialized energy. Private energy is the incentive to dominate others. McClelland famous that individuals with a want for private energy have a tendency to make use of imagery that conjures up “the ‘law of the jungle’ in which the strongest survive by destroying their adversaries.” Socialized energy, alternatively, targets to profit others.

McClelland famous that private energy used to be related to conduct like heavy consuming, playing, competitive impulses and gathering “prestige supplies,” like convertibles. Other folks interested in the extra socialized side of energy, in the meantime, sign up for extra organizations and are extra apt to grow to be officials in them, together with sports activities groups.

A couple of years later, McClelland and marketing consultant David Burnham revealed an editorial titled “Power is the Great Motivator,” elaborating in this fundamental hyperlink between energy motivation and chief effectiveness. Via a sequence of biographical vignettes and an research of a big corporate, they confirmed that managers displaying a prime stage of socialized energy have been more practical than managers motivated by way of private energy.

Measuring motivation

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It gave the impression to us that private energy, the “law of the jungle,” motivates the types of conduct approvingly described by way of Machiavelli. Likewise, socialized energy gave the impression to underlie the forceful however altruistic conduct of St. Francis and fashionable so-called humble leaders.

However we confronted an issue: the best way to measure motivation. Robust humans equivalent to world-class CEOs have little inclination to take TATs or solution questionnaires for admittedly humble students.

Within the Nineteen Nineties, psychologist David Iciness confirmed that speeches, interviews and diplomatic texts divulge nonconscious motivation in the similar method because the Thematic Apperception Take a look at – demonstrating a method to find out about leaders’ perspectives of energy. As an example, any person pushed by way of a want for private energy continuously tries to keep an eye on or keep watch over humans round them; makes an attempt to influence and persuade; and is interested in repute, standing and popularity.

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Language may give perception into what’s using a pace-setter.
PeopleImages/iStock by the use of Getty Photographs Plus

Alternatively, Winters’ procedures for inspecting texts are handbook and complicated; it’s tricky to procedure a lot of paperwork. Additionally, he interested in private energy; socialized energy used to be no longer incorporated in his coding procedures.

Phrases and motion

As a way to conquer those obstacles, we used computer-aided textual content research to research the language of CEOs in interviews and convention calls.

In a sequence of 2019 research, which have been peer-reviewed and summarized within the Academy of Control Court cases, our workforce recognized 40 Machiavellian and 40 humble CEOs. First, we took an in depth take a look at the sorts of phrases and words that outstanding the 2 teams, dropping gentle on the type of energy that motivates every one.

The usage of those patterns, we created two “dictionaries” of phrases and words that expressed private energy and socialized energy. Language about robust, forceful movements, keep an eye on, managing impressions, punishment and worry of failure, to call a couple of subject matters, constituted the non-public energy dictionary. “Defeat,” “overrun” and “strafe,” as an example, seemed a number of the phrases at the private energy checklist. Topics equivalent to rewards, mentoring and sure relationships characterised the socialized energy dictionary.

Then, we used a pc program to scan loads of interviews and quarterly convention calls. The pc program calculated private and socialized energy rankings for every of the CEOs.

Our workforce additionally advanced indexes of Machiavellian and humble chief conduct – equivalent to smearing competition and taking flight of agreements, or making important donations to charity, respectively – and measured all 80 CEOs.

We discovered very prime correlations between energy motivation and CEO conduct. CEOs with prime private energy rankings, according to our research in their interviews and convention calls, additionally tended to turn Machiavellian conduct. CEO humble conduct used to be undoubtedly associated with socialized energy.

A man with white hair and brown glasses, dressed in a suit and tie, smiles as he sits on a blue chair.

Berkshire Hathaway CEO Warren Buffet, proven right here on the White Area in 2011, is understood for his frugality and philanthropy.
AP Photograph/Pablo Martinez Monsivais

Other folks and income

Do those summary statistical effects in point of fact imply the rest? It seems that.

A large number of CEOs from our checklist of humble executives have based or controlled exceptionally a hit and people-oriented corporations, together with Warren Buffet of Berkshire Hathaway, Danny Wegman of Wegmans, and James Goodnight of the SAS Institute. A number of of the “humble” CEOs have seemed more than one instances on Fortune’s annual Best possible Firms to Paintings For checklist.

The Machiavellian CEO checklist incorporated Kenneth Lay of Enron repute and John Rigas, probably the most founders of Adelphia Communications Company, who used to be convicted of fraud. Mark Hurd, one-time CEO of Hewlett Packard, seemed on Complicated’s checklist of the worst leader govt officials in tech historical past. Normally, criticisms of “profits over people,” deficient remedy of staff, scandals, lavish spending, proceedings and accusations or convictions of fraud signify lots of our Machiavellian CEOs.

McClelland and Burnham have been proper. Energy in point of fact is the “great motivator,” nevertheless it’s the kind of energy that makes the variation.

TAGGED:CEOsFrancisMachiavellimodernpersonalpowersocialized
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