July and Johnny & Nbsp; Hallidai & Nbsp ;: Identical Well-liked Zeal, Identical elegance of sophistication & nbsp;? Authentic July
Thirty mins: That is the length that the rapper July positioned all its live performance puts after the announcement of his two unique dates, 24. Would possibly at Stade-Velodrom (Marseille) and 26. April in Stade de France (Saint-Denis). Recording is already damaged, from the announcement of the brand new live performance in Marseille, this 23. Would possibly, see the maps float in ten mins. Greater than 1 million connections, rows that pass masses of hundreds of persons are crossed. Adulated or lowered as Johnny Halliday the day prior to this, the artist additionally reasons, like his older, designated despise in opposition to elites.
Data, July accrued them: in February 2020. was the biggest document of the vendor within the historical past of French rap. In recent years, he within the house of the week, he violated the tributary of the Stade de France (in entrance of Johnny Hallidai, and bought greater than 123,000 of his ultimate D & P’s album. Years (within the nation within the nation), with 57,000 gross sales.
Attention of the most productive French rapper by means of some, criticized or ridiculed 2nd, July is never detached. As a double concert-the tournament this weekend approaches, go back what makes artist singularity.
July: Authenticity Allure?
A long way from the picture of the RAP artist with extra exterior wealth characters (luxurious garments, huge vehicles and bling-bling jewellery), Jul wears too loud exam by means of jogging-click on all events. This usually brings references to to be had costs or personal emblem.
July seems authentically on tips on how to behave, on tips on how to the upholstery, however, above all, in its means of the fame’s lifestyles. It’s already in 2014. Defined:
“What I say is what I live and what I see”,
Emphasizing his need to not duvet fact, to not “invent life”.
July appears to be introduced such because the formwork, with their strengths, his weaknesses, his goals and his doubts, with out exact calculation or business plan. He stays just about his target audience, which may also be simply identified with him, on the crossing sentence or anecdotes of on a regular basis lifestyles.
July or the artwork of cultivating proximity
Within the RAP trade marked with the seek for benefit, JUL employee exits.
All through the disaster in Kovvi-19, the artist introduced a donation of 30,000 euros for the established order of hospitals in France, after which made up our minds to be auctioned by means of its gold, platinum and diamond discs, and likely collectible amenities in prefer of the advantage of him. Greater than 300,000 euros have been accrued.
With its markings, gold and Platin, July additionally printed, from 2015. till 2023. years, seven unfastened albums, best to be had on streaming and downloading platforms (with out bodily model). Greater than a easy state bloke, “the artist explains his need, crew July, for his loyalty. (Made by means of becoming a member of his two palms to coach the artist’s lovers, but additionally public knowledge, akin to Booba or Vincent Cassel.
The proximity of its lovers could also be mirrored within the participatory and cooperation of the scale of a few of its tasks: July arranged a number of competitions to attract his album duvet, the overall selection returning to the general public because of the votes in Instagram tales. In June 2022. in the course of his first live performance in Velodrom, the artist even introduced his lovers to make a music with him lives from the election of instrumental reside taking pictures.
Marseille within the background
This proximity, July additionally nurtures it to the geographical stage. He was once born in 1990. 12 months in 5. Thousands and thousands of Marseys, July is in love together with his town, which is within the middle of his lifestyles and his paintings.
Probably the most memorable instance is an album 13 arranged undertaking, which accumulated about fifty Marseille Repper, with its main music “Organized Band”.
This undertaking testifies to July to convey in combination: artists, generations, fourth and on the finish of Marseille. He broke many information: greater than 7 million critiques in 4 days, the quickest diamond unmarried within the historical past of French tune, the French Rap identify reached 100 million perspectives on the Youtube, long-ending information, and so on. An artificate with double diamond one unmarried layer and quickest within the historical past of French tune.
Printed in October 2024. 12 months, the second one opus 13 arranged 2 gathers greater than 150 artists, completely Marseille. He’s pleased with where of latest generations, who got here to rub the elders.
Learn and: Rap and Technique: Are you extra NLP or July?
In his middle of his paintings and his lifestyles, July is like his town. The parallel naturally happens between the rapper and town of Marseille: a modest and fashionable historical past, uncooked traits lengthy misunderstood and ridiculed, even contemptuous after which step by step turn into hyper.
Johnny Halliday of recent instances?
In 2019 12 months in his identify “It’s not lol”, Clamable July:
“I want to sell 110 million CDs like Johnny Halliday, I want to fill the size” like Johnny Hallidai. »»
If surprisible might appear to be in parallel between Marseille and singer artists who disappeared 2017., particularly from the perspective of wiper critics. They’re each fashionable prime good fortune, whilst mocking the opposite a part of the inhabitants.
Originally of his profession, Johnny Halldai was once no longer thought to be a “real singer”: was once a part of the motion of Ieie, a extensively despised a part of cultural elites, musical grievance, or even grownup public.
July, he would not make a “real rap”, “real music”, it would not be a “real singer”. Its use of autotune, which is also known as Vocoder, could be very criticized: this instrument corrects its voice to offer it synthetic, even steel persona. He claims it as considered one of his logos, signing “July style”, additionally, followed with out complicated by means of different artists.
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Due to this fact, July may also be thought to be its modern-day Johnni: treatment continues to be a contingent cultural tradition that could be a determine of a big target audience, has strange productiveness (3 tasks according to 12 months), weave an especially shut dating with its target audience and embodiment.
Nod of lifestyles, John’s already embodied one of the most main titles of Johnny Hallidai, all through the inauguration of the Olympic Video games Paris 2024. Participation within the tournament within the image of his profession: “Gold, silver … and Platinum”.
Tarik Chakor is a co-founder of the corporate, the Company focusing on connecting and following artists and types.
