The subscription has turn out to be Alpha and Omega virtual spending. In the back of this phenomenon, a brand new form of client gave the impression: Homo Subscriber. With which steadiness between limitless get right of entry to to the provider and preservation of our freedom?
Homo Subcroa, this neologism has not too long ago gave the impression within the world press, particularly Spanish. It indicates the trendy particular person whose on a regular basis lifestyles is structured about more than one subscriptions to virtual products and services. From tune streaming to supply of foods, together with video platforms, homo subscription embodies a brand new technology of intake, according to repetitive bills. The most recent avatar homo numerikus, popularized through Daniel Cohen – a person whose lifestyles is deeply influenced through virtual applied sciences -, homo subscriptions see their dependence on higher virtual subscriptions.
The incidence of homo subscriptions may just mark without equal segment of virtual capitalism. The price would beat much less in ownership than in a continuing strategy to virtual assets. This phenomenon requires a competent mirrored image of {our relationships} with era. He even set the problem of steadiness between the advantages of limitless get right of entry to and holding our freedom.
3.2 Virtual subscriptions in step with French family
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This statistic illustrates the ubiquity of subscription products and services in on a regular basis lifestyles. Streaming Services and products Like Netflix and Disney +, Song platforms comparable to Spotify and Deezer, in addition to subscriptions to supply products and services, comparable to Uber consuming and delivered, become crucial components of on a regular basis lifestyles. Subscriptions to community health products and services, comparable to Ioga or sports activities coaching programs, additionally won recognition. Delivery products and services comparable to motorcycles for self-service comparable to massive ‘in Paris or electrical scooters like lime and birds also are running on a subscription.
Steady get right of entry to to provider
This multiplication subscription testifies to deep adjustments in spending conduct: steady get right of entry to to products and services is now prevailing over the ownership of subject material items. However it is only a re-discovery of a worth fashion that gave the impression at 17. century in unlock in England. It’s popularized in France on the finish of the nineteenth century Jacques Crespin (1824-1888).
Jacques Crespin creates Palais de l. a. Nivets in Paris, providing its consumers purchases at the mortgage facility in step with subscription. Vikimedia, Fal
Author Information Palais de l. a. in Graberi Province Paris has offered extension of “temperament” gross sales – promoting credit score with insurance coverage – to day-to-day amenities comparable to bicycles. A skillful solution to elevate the brake about spending in style categories. This value fashion is then imposed after the struggle, products and services comparable to power, telephony or cultural industries, that are public operators that incessantly ship in a monopoly scenario.
Illusory freedom
The subscription fashion provides obvious client freedom, with the potential of interruption at any time. It additionally permits get right of entry to to quite a lot of content material or products and services at a priced prematurely. Then again, this freedom is incessantly illusory. Firms use “locking” ways to stay their consumers; It’s tough to go, which might be dearer competitor than to subscribe.
Subscriptions for streaming products and services like Netflix or Spotify are designed to create dependancy. Their suggestions algorithms are tailored to consumer personal tastes and sure unique content material is handiest to be had on its platform.
Duplication subscription too can result in “tiredness for subscription” and demanding cumulative prices. Shoppers on the finish with many subscriptions the usage of little or under no circumstances, however nonetheless pay practicality or oblivion. Lately, within the context of slowing financial slowdown, virtually 1 / 4 of French subscribers on-line recognizes that hacking has been used.
Too many products and services? Too unused programs? Too pricey? There are lots of causes to lose homo subscriptions within the virtual jungle.
Virtual lock
This example creates a type of technological and fiscal dependence by which shoppers are locked within the ecosystem of virtual products and services. This locking can also be observed as a type of financial regulate, the place some firms dictate intake prerequisites, and now production, generalizing the duty of activity.
In this kind of economic system, a person does now not be offering its staff beneath the safety of employment contracts, in change for submission to the corporate. It provides it thru a industrial contract with a platform, correlated with degraded running prerequisites and decrease reimbursement.
The buildup of subscription of all kinds displays, for shoppers, a brand new type of restricted prices, added to not unusual pre-engaged prices or reimbursement for loans. Within the context of rising costs, the homo subscription, due to this fact, is more and more loose from its possible choices, however handiest inside platforms that experience extra and grasp it extra. The type of monitored and strongly monitored freedom.
As well as, a large selection of non-public information reasons confidentiality and issues of safety, accentuated through the hot choices of the Trump Management. Fresh scandals regarding using non-public information through some main technological firms have highlighted those issues.
Extra alternatives than alternative
Homo subscriber additionally represents the chance and problem for our society. If the subscription fashion does now not be offering undisputed benefits in the case of practicality and personalization, it additionally units key problems on technological dependence, information confidentiality and approaches inequality.
To ensure that this new age of virtual capitalism to everybody, it is very important to resolve the correct rules and selling moral use of applied sciences. The way forward for homo subscriptions is dependent upon our talent to resolve those demanding situations with score and duty. Particularly within the context that marked the Alliance between technological giants and unlawful or non-democratic regimes.
