“Open innovation”, “co-cotcreatition” … don’t seem to be best trendy phrases. They discuss with new innovation practices, combining extra actors, the place prior to R & D used to be complete. If the hole of the innovation procedure isn’t with out threat, it method to restrict them. An instance Decathlon is a demonstration.
Design New merchandise is dangerous and gathering job, within the context of in depth festival. To conquer those demanding situations, the involvement of shoppers right through the method of innovation, making them stuffed with abundance actors, to be able to create every different, constitute the trail to check. This contains using virtual platforms that still contributed to the democratization of open innovation practices for a while.
Contemporary financial fact has emphasised the luck of those new innovation modes.
Those practices come with multi-stakeholder assembly, similar to industrialists, customers and shoppers, and even civil collectives, associations and, in some instances, representatives of public government …
Fast adoption
Open innovation practices and price for worth is a hit and speedy adoption, within the a part of leading edge managers, through definition, but in addition in spaces of promoting, engineering, generation, well being, and many others.
If those practices had been fulfilled with some luck between shoppers, it’s because they resonated deeper adjustments relating to them. Certainly, the globalization of the economic system, expanding the care of our environment and the improvement of the data society will increase the extent of shopper necessities and expectancies. Now higher knowledgeable and hooked up every different, they’re not happy to passively obtain services and products.
Successes, but in addition failed
An expanding percentage of present or long run manufacturers of name actively need to take part in product design and price advent. As an example, firms similar to Pepsi, Starbucks, Dell, Lego and Adidas learned the method of analysis of who -reation to innovation with their shoppers, integrating their assets. In France, a number of massive firms have additionally been mixed in France in open innovation practices and price baskets for greater than a decade: Michelin, EDF, Societe Generale, SNCF, Bouigues and Decathlon, for instance.
Then again, it’s not with out chance for companies. Whilst sure platforms obtain important luck in a continuing technology innovation – similar to Innocentive.com, Eyeka, Hurricane ID, Lego Concept -, Different – similar to MistarBuccside or Dell Idostorm – Failure or topic to the exodus of contributors.
Those screw ups may also be assigned 3 components:
The method of “win-win”
For Decathlon, those dangers usually are a disadvantage to innovation. Some mission managers affiliate them with a loss of attention, reputation and unhealthy wisdom of customers. Others affiliate them with animation difficulties of the net group, or issues in conduct that come from the general public, together with dangers of abuse. And it nonetheless connects it to the issue of reintegration of more than a few contributions.
Confronted with a lot of these threats, firms like Decathlon Environment the intake mechanisms to limit those dangers and ensure “win-win” of the innovation procedure.
The worth of who -Creaty is a commonplace initiative during which the corporate, providers and baths create worth.
In Decathlon, different exterior companions can give a contribution, similar to consulting firms, analysis establishments … This range of actors is the correct emblem for the logo.
“Use of social media for open innovation”, FNEGE MEDIAS, Nationwide Basis for Industry Control Instructing, 2025.
Pastime approaches transcends the hole of authentic technical answers, as evidenced through the product supervisor interviewed inside our analysis:
“We can also have a phase in the drawing, where we will ask us to draw us from users, to sketch their ideas to really promote the phenomena of technical solution.” »
Authentic chance limitation equipment
Then again, it’s not with out chance for the corporate, as it allocates many method of organizing a lot of these actions, similar to:
Sports activities cafes (paintings with customers to expand new prototypes in an off-the-cuff setting in camps or all over sports activities competitions),
Spherical tables in physics (visit damaged bats horizontally with shoppers in emblem premises),
Or exams within the box or at house (with the sending of the product to be examined through mail to noticed properties).
As an example, all over the product checking out, the sector of check engineer instructed us:
“RISKS are the Weather Conditions, the non-presence of tests, etc. You see, and find it morally Moved, in the Sense That ok, We have temporary contracts sign in some cases, so it should be like mini employment contracts. But People Say to Themselves: “Ah, IT’s Only a Product Take a look at, Neatly, Neatly It Does No longer Subject IF and Simplest Warn on the remaining second.” You SEE? While We have prepared funds to move teams in Strasbourg, for example, pay the hotel nights, transport them, equipment … “
Those remarks emphasize a number of operational and organizational dangers related to open innovation or to co-slow worth. A number of different demanding situations and dangers had been discussed within the literature in control sciences: abuses concerning the a part of the person; The truth that customers turn into the innovation platform right into a dispute or area for fixing; or a sense of exploitation. The desk under summarizes the primary possible and precise dangers related to buyer integration into new merchandise in Decathlon.
Along with those extra demanding situations and issues, the corporate applied animations methods that let “limiting damage”:
