Startups fall at the deaf ears of firms, whilst medium-sized corporations isolate themselves. It would assist corporations, particularly in instances of disaster, in the event that they paintings in combination.
Shut article from ZEIT for marketers Printed in ZEIT for marketers no. 2/2026 Shut article abstract
Disaster, inflation, stagnant spending on analysis – the industrial state of affairs is bleak. However Tina Dreimann depends on collaboration: with Higher Ventures, she brings in combination start-ups and buyers to force innovation. Regardless of the decline of cooperation in Germany, it’s transparent that cooperation is the important thing to strengthening medium-sized companies and competitiveness. As a result of most effective in combination can new applied sciences be evolved and markets opened. World festival is already additional, Germany should catch up – via networking between trade and science and the braveness to go into into open, equivalent partnerships. Acitofluk’s Mika Menz depends on collaboration between corporations and science to force innovation. As a result of most effective in combination are we able to triumph over the demanding situations of the long run.
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Tina Dreimann desires to pave the way in which for cutting edge start-ups. That is most effective conceivable if companions are discovered. © Verena Kathrein for ZEIT for Marketers
Regardless of the place you glance at the moment: disaster far and wide. Inflation is inflicting issues for folks, and the collection of bankruptcies is expanding. The temper within the economic system stays dangerous. After years of stagnation, the hoped-for enlargement continues to be some distance off as a result of the Iran battle. In all probability since the federal executive has already spent $24 billion from a brand new particular infrastructure fund in 2025, however research have proven that a lot of it used to be misused. And development could also be gradual: consistent with building financial institution KfV, inflation-adjusted R&D spending has stagnated in Germany since 2019.
