The hypermodernity analyzed on this manner by means of Gilles Lipowecki has no longer but seemed. The indications of a globalized tradition have been noticed as extraordinary phenomena worthy of dissection within the considerate laboratories of the college. At the moment, the celibate bestseller The Identify of the Rose (1980) seemed. Its creator, the Italian highbrow Umberto Eco, simply broke the assumptions and prejudices that surrounded mass literature.
What if we blame postmodernism?
The “New Dark Age,” as thinker George Steiner known as it and feared it in his e-book In Bluebeard’s Citadel, used to be nonetheless some distance off for the skeptical and democratizing postmodern. Then again, important adjustments came about within the magma of society that revered tv tradition and realized to dilute the bounds between low and high tradition. We witnessed the upward push of popular culture.
As a excellent untamed highbrow as he proved to be over the years, he offered himself to the arena with the profile of a middle-aged novelist for the primary time. However averse to the “apocalyptic” label of aristocratic pomp and circumstance in addition to the “integrated” label of rootless vitalism. If truth be told, each names masked fetishes appropriate for “sterile polemics” or “mercantile operations” and this used to be made transparent in his essay Apocalyptic and Built-in (1964).
Quilt of Apocalypticos iintegrados. POCKET
That new creator used to be Umberto Eco, who entered the style with “the desire to poison a monk.” And, by means of the way in which, he used the chance to start out literary postmodernism. It used to be the eighties of the an increasing number of far away twentieth century, when the semblance of The Identify of the Rose by accident denied the apocalyptic voices of the instructional group caution of the “literature of exhaustion.” With that slogan, all that used to be left used to be to look forward to the dying of the unconventional.
Curiously, The Identify of the Rose used to be no longer designed out of cynicism or pessimism. Nor from every other “ism” that indicates boredom or non-public doubt about the way forward for the style. Somewhat, he does so out of a need to amuse himself and his readers, as its creator printed in Apostilles to the Identify of the Rose (1985). A motivation that provides him a real air of secrecy, person who comes from generosity, anyone who writes for everybody, no longer simply the few or their equals.
Survive and do not die of luck
Be that as it’s going to, the unconventional in query has bought 50 million copies to this point. Its luck and scope has been in comparison to that of Gabriel García Márquez’s One Hundred Years of Solitude.
He’s the winner of the most important Italian literary award Strega, analogous to our Nationwide Award for Literature. However The Identify of the Rose went additional. He succeeded in reviving the light Ecu ancient novel.

Identify quilt of The Identify of the Rose (1980). POCKET
Then the query arises: How did he get a hold of the name of the game method? A unique mix of truth and fiction stands proud, which appears to be a precedent for popularized post-truth within the Nineteen Twenties of the twenty first century.
Then we have been seduced by means of the medieval protagonist of Sherlockian inspiration. In order that novelistic intrigue marked a turning level that appeared not possible. At the one hand, it received applause from an target market that used to be undervalued by means of comfortable fictional plots. However, it evaporated the very important cliché that also plagues each bestseller: the doubtful high quality related to rapid intake.
The identify of the rose become a vendor for a very long time. He used to be fortunate sufficient to have a film starring the memorable Sean Connery. Then again, its surprising luck required next annotations referred to as Apostilles to the rose’s identify. Umberto Eco defined that he wrote to them to “avoid death, so that they don’t have to answer new questions,” as reported by means of journalist Igor Reyes-Ortiz within the El Pais newspaper.
However this considerate and cautious little quantity additionally contained a mirrored image on postmodernism. The similar one from which this unstoppable literary phenomenon arose and which the creator outlined in some way that reminded of the dialogues of any Woody Allen personality from the nineties:
“I think of the postmodern attitude as the attitude of someone who loves a very cultured woman and who knows that he cannot say “I really like you desperately”, as a result of he is aware of that she is aware of (and that she is aware of that he is aware of) that this word has already been written by means of Liala. Then again, there’s a resolution. He’ll be capable to say: As Liala would say, I really like you desperately.
The arena nonetheless wishes Eco
Umberto Eco didn’t prevent. He persisted to jot down. Most likely as a result of “man is by nature a story-telling animal.” Because of this, we need to learn him in different later novels: Foucault’s Pendulum (1998), 0 Quantity (2015) or what used to be his posthumous e-book From Folly to Insanity. Chronicles for the longer term that awaits us (2016).
As nice tales appear to fragment and the way forward for the unconventional hangs within the stability, let’s believe a go back to our favourite semiotician. The ones books that wager on a comforting, delightful and clever get away. In truth, at all times above the perishable media ego, Eco requested in his will that he please no longer be commemorated ten years after his dying.
Keep in mind that, that is no confession. Only a well timed reminder of the way a lot we will proceed to earn your readers.