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BQ 3A News > Blog > UK > 8 years after enviornment assault, Manchester bee commercialisation has unsettled some Mancunians
UK

8 years after enviornment assault, Manchester bee commercialisation has unsettled some Mancunians

May 23, 2025
8 years after enviornment assault, Manchester bee commercialisation has unsettled some Mancunians
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Should you consult with Manchester, one of the vital first belongings you’ll realize is the nice selection of bee photographs all through town. Born within the Commercial Revolution, the “worker bee” image captured the northern English town’s tireless spirit and its legacy as a humming hive of business. As of late, the emblem is extra frequently related to collective resilience and remembrance following the Manchester Enviornment assault on Might 22 2017.

The bee changed into a formidable image of the “Mancunian spirit”, rising virtually right away on work of art, on our bodies as tattoos and on public memorials. During the last 8 years, it has turn into a core a part of Manchester’s identification.

A memorial at Manchester’s Victoria station in Might 2024.
Ashley Collar

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As a part of my ongoing PhD analysis, I got down to perceive why the bee is in all places in Manchester and what it method to folks. I interviewed 24 Mancunians who had been dwelling within the town on the time of the assault, together with some who had been at once affected.

Performed in 2023, seven years after the assault, those interviews aimed to seize how the emblem’s which means had advanced as town persisted to procedure and commemorate the development.

For lots of, the bee nonetheless stands as an emblem of resilience, a reminder of the way town got here in combination within the face of tragedy. However for others, its presence all through Manchester has turn into extra of a burden than a convenience.

Showing on buses, store home windows and public areas, it serves as a relentless and eerie reminder of the occasions and aftermath of the assault. 8 of my interviewees described those as recollections of “trauma”. Through the years, what as soon as felt comforting has turn into extra unsettling.

Manchester City Council coat of arms

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Manchester Town Council coat of hands, with bees humming across the Earth.
By means of IndysNotHere – Self – Made / Wikimedia Commons, CC BY-NC-SA

Fifteen of my interviewees expressed discomfort with how the bee has turn into extra commercialised within the years because the assault. Some described emotions of “exploitation”.

Each unbiased companies and massive corporations have embraced the emblem, integrating it into their branding in public areas. Many promote bee-themed presents and souvenirs, comparable to refrigerator magnets, coasters and beanies.

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Manchester town council has performed a key position on this commercialisation, selling the picture via quite a lot of projects, together with the Bee Community shipping gadget and the Bee Cup – a reusable takeaway cup introduced in 2023.

In June 2017, in a while after the assault, the council moved to trademark a number of variations of the bee as an legit town image. This was once made public in March 2018, after the length for objections had handed.

First of all, the council allowed folks and companies to make use of the emblem without cost, however later offered a licensing scheme. Now, someone wishing to make use of the trademarked variations of the bee will have to practice for permission from the council, and business use comes with a £500 rate. Companies that need to use the bee also are requested to donate to charity.

A fridge magnet featuring an image of the city emerging from an envelope that reads I heart Manchester, and has a bee on it

The bee seems on souvenirs like refrigerator magnets.
Ashley Collar

The council described the trademarking of the bee image so as to offer protection to its use and toughen native excellent reasons, such because the We Love MCR Charity, which is helping fund neighborhood initiatives and adolescence alternatives around the town.

However a few of my individuals famous that this remodeled the bee from one thing private and significant to one thing extra company. Of their view, it’s as though town itself is commodifying the assault moderately than honouring it.

This can also be considered as a component of “dark tourism”, which comes to visiting puts the place tragedy has been memorialised or commercialised. In Manchester this manifests now not via visits to the assault website online however in the course of the bee image, which has been commodified in work of art, products and public areas. Vacationers purchase into collective grief via intake, turning remembrance right into a marketable revel in and the bee as a controlled and successful commodity.

A shop window that reads Hello Manchester M&S and has images of bees

M&S: One of the store home windows that now incorporate the Manchester bee.
Ashley Collar

Some Manchester Enviornment bombing survivors I spoke to really feel that their private grief has been repackaged right into a public identification, one that doesn’t essentially replicate the complexity in their reviews.

Using the bee in merchandise and souvenirs raises questions on how town commercialises its identification, particularly when making an allowance for the layered histories that the emblem carries.

Uncomfortable historical past

For some, the discomfort round Manchester’s bee is going even deeper. As of late, the bee symbolises resilience and cohesion, however it at the start represented arduous paintings all the way through Manchester’s business increase.

This period wasn’t with regards to growth — it additionally concerned exploitation and colonial industry particularly via cotton produced by way of enslaved folks within the Americas. Manchester’s position within the business revolution would have by no means been imaginable with out slavery.

My individuals identified this hidden historical past, noticing that those tales infrequently seem in Manchester’s public commemorations within the town. The bee’s visibility lately finds how towns have a tendency to focus on certain histories, whilst uncomfortable truths stay hidden.

Window decoration with images of bees reads 'their memories live on in the buzz of the city'

A painted window in Manchester’s Victoria station.
Ashley Collar

Focusing only on resilience dangers making a simplified model of Manchester’s previous. This will exclude some folks within the provide, overlooking how ancient injustices, like town’s hyperlinks to the transatlantic slave industry, nonetheless form their lives lately.

This selective storytelling makes it tougher for some communities to commemorate Manchester’s identification. They may be able to’t achieve this with out acknowledging previous legacies of slavery and town’s historical past of department.

Whilst some see the bee as a proud image of cohesion, others really feel it erases their historical past. Because the bee continues to dominate public areas, Manchester faces a very powerful problem: ensuring this image if truth be told recognizes the various reviews and histories of all citizens.

This could be via devoted plaques or reveals that discover a few of these hidden histories, and the bee’s advanced which means. Most effective by way of confronting its previous can town be sure that commemoration contains everybody.

TAGGED:arenaattackbeecommercialisationManchesterMancuniansunsettledyears
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