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BQ 3A News > Blog > UK > 8 years after area assault, the commercialisation of Manchester’s bee image has unsettled some Mancunians
UK

8 years after area assault, the commercialisation of Manchester’s bee image has unsettled some Mancunians

May 22, 2025
8 years after area assault, the commercialisation of Manchester’s bee image has unsettled some Mancunians
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Should you talk over with Manchester, probably the most first belongings you’ll realize is the good selection of bee photographs during town. Born within the Business Revolution, the “worker bee” image captured town’s tireless spirit and its legacy as a humming hive of trade. Nowadays, the logo is extra incessantly related to collective resilience and remembrance following the Manchester Enviornment assault on Would possibly 22 2017.

The bee become an impressive image of the “Mancunian spirit”, rising virtually immediately on work of art, on our bodies as tattoos and on public memorials. During the last 8 years, it has turn out to be a core a part of Manchester’s id.

A memorial at Manchester’s Victoria station in Would possibly 2024.
Ashley Collar

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As a part of my ongoing PhD analysis, I got down to perceive why the bee is far and wide in Manchester and what it way to other folks. I interviewed 24 Mancunians who have been residing within the town on the time of the assault, together with some who have been without delay affected.

Performed in 2023, seven years after the assault, those interviews aimed to seize how the logo’s which means had developed as town persevered to procedure and commemorate the development.

For plenty of, the bee nonetheless stands as an emblem of resilience, a reminder of ways town got here in combination within the face of tragedy. However for others, its presence during Manchester has turn out to be extra of a burden than a convenience.

Showing on buses, store home windows and public areas, it serves as a continuing and eerie reminder of the occasions and aftermath of the assault. 8 of my interviewees described those as recollections of “trauma”. Over the years, what as soon as felt comforting has turn out to be extra unsettling.

Manchester City Council coat of arms

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Manchester Town Council coat of hands, with bees humming across the Earth.
Via IndysNotHere – Self – Made / Wikimedia Commons, CC BY-NC-SA

Fifteen of my interviewees expressed discomfort with how the bee has turn out to be extra commercialised within the years for the reason that assault. Some described emotions of “exploitation”.

Each impartial companies and massive corporations have embraced the logo, integrating it into their branding in public areas. Many promote bee-themed items and souvenirs, corresponding to refrigerator magnets, coasters and beanies.

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Manchester town council has performed a key function on this commercialisation, selling the picture via more than a few projects, together with the Bee Community delivery device and the Bee Cup – a reusable takeaway cup introduced in 2023.

In June 2017, in a while after the assault, the council moved to trademark a number of variations of the bee as an respectable town image. This was once made public in March 2018, after the duration for objections had handed.

To start with, the council allowed other folks and companies to make use of the logo without cost, however later presented a licensing scheme. Now, any individual wishing to make use of the trademarked variations of the bee should follow for permission from the council, and industrial use comes with a £500 price. Companies that need to use the bee also are requested to donate to charity.

A fridge magnet featuring an image of the city emerging from an envelope that reads I heart Manchester, and has a bee on it

The bee seems on souvenirs like refrigerator magnets.
Ashley Collar

The council described the trademarking of the bee image so that you could offer protection to its use and fortify native just right reasons, such because the We Love MCR Charity, which is helping fund neighborhood initiatives and early life alternatives around the town.

However a few of my individuals famous that this reworked the bee from one thing private and significant to one thing extra company. Of their view, it’s as though town itself is commodifying the assault moderately than honouring it.

This can also be seen as a component of “dark tourism”, which comes to visiting puts the place tragedy has been memorialised or commercialised. In Manchester this manifests now not via visits to the assault web page however throughout the bee image, which has been commodified in work of art, products and public areas. Vacationers purchase into collective grief via intake, turning remembrance right into a marketable enjoy and the bee as a controlled and winning commodity.

A shop window that reads Hello Manchester M&S and has images of bees

M&S: One of the store home windows that now incorporate the Manchester bee.
Ashley Collar

Some Manchester Enviornment bombing survivors I spoke to really feel that their private grief has been repackaged right into a public id, one that doesn’t essentially replicate the complexity in their studies.

The usage of the bee in merchandise and souvenirs raises questions on how town commercialises its id, particularly when bearing in mind the layered histories that the logo carries.

Uncomfortable historical past

For some, the discomfort round Manchester’s bee is going even deeper. Nowadays, the bee symbolises resilience and team spirit, nevertheless it initially represented exhausting paintings all over Manchester’s commercial increase.

This period wasn’t near to development — it additionally concerned exploitation and colonial industry particularly via cotton produced through enslaved other folks within the Americas. Manchester’s function within the commercial revolution would have by no means been conceivable with out slavery.

My individuals identified this hidden historical past, noticing that those tales infrequently seem in Manchester’s public commemorations within the town. The bee’s visibility as of late finds how towns generally tend to spotlight certain histories, whilst uncomfortable truths stay hidden.

Window decoration with images of bees reads 'their memories live on in the buzz of the city'

A painted window in Manchester’s Victoria station.
Ashley Collar

Focusing only on resilience dangers making a simplified model of Manchester’s previous. This will exclude some other folks within the provide, overlooking how ancient injustices, like town’s hyperlinks to the transatlantic slave industry, nonetheless form their lives as of late.

This selective storytelling makes it more difficult for some communities to commemorate Manchester’s id. They may be able to’t achieve this with out acknowledging previous legacies of slavery and town’s historical past of department.

Whilst some see the bee as a proud image of team spirit, others really feel it erases their historical past. Because the bee continues to dominate public areas, Manchester faces the most important problem: ensuring this image in truth recognizes the assorted studies and histories of all citizens.

This may well be via devoted plaques or reveals that discover a few of these hidden histories, and the bee’s advanced which means. Best through confronting its previous can town be sure that commemoration comprises everybody.

TAGGED:arenaattackbeecommercialisationManchestersMancunianssymbolunsettledyears
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