Researchers say supermarket customers are more likely to buy a piece of fruit labelled as a ‘sad single’If seeing a lone, desolate banana on a supermarket shelf leaves you feeling a little blue, you are not alone.Researchers have found that labelling unsold loose fruits as “sad singles” tugs on shoppers’ heartstrings and increases the likelihood that they’ll be sold. Continue reading…
Source link : https://www.theguardian.com/environment/2024/nov/29/shoppers-can-be-made-to-feel-sorry-for-single-bananas-study-finds
Author : Raphael Boyd
Publish date : 2024-11-29 00:01:40
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Shoppers can be made to feel sorry for single bananas, study finds
