US brand says it was ‘inspired’ by local fans flying in cookies from the US and selling them at the weekend – for $17.50 eachGet our breaking news email, free app or daily news podcastPopular US-based brand Crumbl Cookies has announced it will fast-track plans to open in Australia, after a rogue pop-up stand in Sydney created huge hype for the company’s kilojoule-filled products.The announcement comes after unaffiliated fans of the American company flew in hundreds of cookies to sell at a temporary store near Sydney’s Bondi Beach, charging $17.50 a biscuit. The cookies usually sell for US$4.49 ($6.67) in the US. Continue reading…
Source link : https://www.theguardian.com/australia-news/2024/oct/09/crumbl-cookies-to-open-in-australia-after-viral-unofficial-pop-up-at-bondi-beach-turned-stale
Author : Jonathan Barrett Senior business reporter
Publish date : 2024-10-09 08:15:36
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Crumbl Cookies to open in Australia after viral unofficial pop-up at Bondi Beach turned stale
