The Guardian

How Woolworths’ and Coles’ ‘was/is’ pricing works – and why it’s landed them in court



ACCC has accused supermarket giants of breaching consumer laws with alleged ‘price spike’ practicesFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastThe competition regulator has taken Coles and Woolworths to court over what is commonly known as “was/is” comparative pricing.The allegations, which Coles said it would defend and Woolworths said it would review, could result in large fines and unravel the supermarkets’ well-known “Down Down” and “Prices Dropped” promotions, which are at the heart of their marketing campaigns. Continue reading…



Source link : https://www.theguardian.com/business/2024/sep/23/how-woolworths-and-coles-wasis-pricing-works-and-why-its-landed-them-in-court-accc-price-spike-allegations

Author : Jonathan Barrett Senior business reporter

Publish date : 2024-09-23 08:40:46

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