Brand partnership for pastis, a traditional Marseille aperitif, with arch-rival decried as ‘stab in the back’It is the quintessential pre-dinner apéro enjoyed in the Provençal afternoon sun, as unmistakably southern French as the clicking sound of a game of pétanque.But the cloudy, aniseed-flavoured aperitif Ricard Pastis is leaving an aftertaste even more bitter than its makers intended in the mouths of some football fans in the southern city of Marseille. Continue reading…
Source link : https://www.theguardian.com/world/article/2024/sep/05/pernod-ricard-psg-tie-up-leaves-bitter-taste-marseille-football-fans
Author : Philip Oltermann European culture editor
Publish date : 2024-09-05 04:00:56
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